Search Engine Marketing (SEM): What, Why and How Does It Works?

As people navigate the web primarily through search engines, there is no place better than putting your advertisements online. But, this does not mean that they need to be everywhere — which is why Search Engine Marketing or SEM exists. With SEM, it gives you the power to fine tuning places where you want your product advertisements to be displayed.

• What is SEM?

Search engine marketing (SEM) is the practice of internet marketing that utilizes paid advertisement campaign which intends to get more web traffic and to increase the product or brand’s visibility in search engine results pages.

• More about SEM!