Five E-commerce Marketing Trends That You Should Follow

#1: Customer Engagement As Jeff Bezos, CEO of Amazon said, obsessing over your customers is key. At the heart of everything, it’s important to understand that every customer wants to feel you understand their needs and that they can relate to your brand. For example, if a customer gives you a glowing review, uploads a […]

#AxisBusinessClass | Why Your Attitude is EVERYTHING?

Your attitude is simply a key toward achieving your greatest potential in life. So, start monitors your attitude today and feels its immediate impact on your work performance, relationships or with everyone around you. But what are the right attitudes to achieve entrepreneurial success? The #1 Must-have Attitude: You must be hungry for success. Hunger […]

The Process of eCommerce Purchase (Chapter 4)

Let’s look at the 5 main steps of the purchase process on an ecommerce site. The store must be effective in these areas in order to efficiently attract customers. 4.1. Selection support A major feature of online stores is that they offer visitors a wide range of products. The range of products available varies from […]

The Art of relationship building on eCommerce (Chapter 3)

Knowing what your customers need is a big part of customer acquisition. It helps to understand your online store as a solution to a problem your customer might have. For example, someone:   1.Has a desire to buy a specific product. For example, they see a nice TV in a magazine ad, and they suddenly […]

How to Acquire and Retain Your Customers on eCommerce (Chapter 1)

Your online store is more than a website, it’s an automated sales representative. The good news is that your automated sales rep never gets tired, never gets bored and will never go to work for one of your competitors. The bad news is that an automated sales representative is not very creative. It can’t think […]

Win the game of Psychology in every consumer buying decision (Chapter 2)

One of the key concepts of eCommerce is what’s known as the “purchase funnel” or “sales funnel”. Understanding this concept gives you a good overview of the customer acquisition process as it occurs online. In online shopping the purchase process includes several steps visitors must complete before they submit an order and you acquire a […]